Hermes Agent Integration

Run your ads from Hermes

Connect LazyAds to your Hermes agent and manage campaigns across Meta, Google, TikTok, LinkedIn, and Reddit — review performance, pause underperformers, build new campaigns, and generate creatives, all in natural language.

Get your API key

Sign up for the LazyAds Scale plan, then generate an API key at app.lazyads.ai/settings/api-keys.

Drop in the skill

Copy SKILL.md into ~/.hermes/skills/lazyads/ so LazyAds feels native to your agent.

Add the MCP server

Add the lazyads block to your config.yaml under mcp_servers with your API key.

Restart Hermes

All LazyAds tools are now available in every conversation — across all 5 ad platforms.

Add to your config.yaml

Local (npx) transport:

mcp_servers:
  lazyads:
    command: npx
    args: ["-y", "@lazyads/mcp-client"]
    env:
      LAZYADS_API_KEY: "your-api-key-here"

Hosted HTTP transport:

mcp_servers:
  lazyads:
    url: "https://mcp.lazyads.ai/mcp"
    headers:
      Authorization: "Bearer your-api-key-here"
    description: "LazyAds MCP — 5-platform ad management"

What it looks like

User: What ad platforms am I connected to?

Agent (via LazyAds MCP): You have 3 platforms connected:
  • Meta Ads — 4 active campaigns, $347/day spend
  • Google Ads — 2 active campaigns, $89/day spend
  • TikTok Ads — 1 active campaign, $50/day spend

User: How did everything do this week?

Agent: Weekly summary:
  Total spend: $3,406
  Conversions: 127 | Avg CPA: $26.82
  Best: "Summer Sale — Meta" (ROAS 4.1×, CPA $18)
  ⚠️  Concern: "Google Brand Search" — CPA $74, target is $30

User: Pause the Google one. And build me a new Meta campaign
      for my best-selling shoe using $50/day.

Agent: Paused "Google Brand Search" ✓
  Building your campaign now...
  ✓ Analysed competitor ads
  ✓ Generated strategy: OUTCOME_SALES, 3 ad sets, $50/day CBO
  ✓ Built targeting from your Meta custom audiences
  ✓ Wrote ad copy (3 variations per ad set)
  ✓ Scored creatives: 8.2/10 predicted performance

  Campaign "Nike Air Max — Meta" is ready for review.

See every tool

The full LazyAds MCP server exposes 26 tools across campaigns, analytics, creatives, and competitor intelligence.